Hi, We’re
Choreograph

Evan Hanlon is the CEO of Choreograph, and serves on the GroupM Global Leadership Team. With a background rooted in creative strategy, he firmly believes that the path to creative transformation starts with a fundamental shift in data and technology. His mission is to bring Choreograph products and thinking to visionary brands that are ready to take bold risks.

In his most recent leadership role, he served as the Global Client Lead at The Pharm, a multidisciplinary agency exclusively dedicated to the Walgreens Boots business within the WPP network. In that role, he had a front-row seat to witness the power of Choreograph’s technology. He began his WPP career at Xaxis in 2011, as the founding member of the audience strategy department, and has successful leadership turns at GroupM, [m]PLATFORM, and Essence, where he built up a product mindset and organization, serving as Global Chief Product Officer.

Hanlon is a serial hobbyist. His most recent pursuit is pottery, but he’s been a lifelong creative doer as a writer, filmmaker, skateboarder, and budding punk rock guitarist. He’s a native of Long Island, New York and resides in Brooklyn.

Sarah Walker is the CEO for EMEA at Choreograph. She leads Choreograph’s proposition to clients and has a strong track record in delivering client marketing transformation by leveraging the full potential of data, analytics, and AI. Sarah holds a PhD in experimental psychology, and is an expert on the art and science of attention and its impact on marketing effectiveness.

Sarah joined WPP in 2008; before Choreograph, she most recently served as Global Chief Transformation Officer at EssenceMediacom, leading the agency’s new data-driven planning approach, and media transformation and modernisation programmes on key clients. She was previously Global Chief Strategy Officer at Essence, and led global solutions innovation at Kantar Millward Brown, designing and rolling out AI-powered insights and testing products.

Outside work, Sarah is a CrossFit coach and a keen amateur fashion designer, so can usually be found doing handstand walks and sewing on buttons, though not typically at the same time. She lives in South West London.

Rich Astley heads up the product, engineering and data science teams at Choreograph. He brings over a decade of experience leading global product organizations and developing data and advertising technology from start-ups to scaled platform deployments.

As CPO, Rich is responsible for building the high-level product vision and strategy for the Choreograph product roadmap. He is dedicated to fostering an inclusive, innovative product and engineering culture and is committed to ongoing learning and development for his teams.

Rich is passionate about building products. With over 15 years of experience working in WPP, he joins Choreograph after successful stints as CPO for both GroupM Nexus and Finecast, where he developed market-leading addressable television capabilities which have scaled to multiple markets around the world. Rich has also held leadership positions at video advertising technology company Videology and MEC (now Wavemaker), working in London, Seattle and New York City.

Outside of work, you’ll likely find Rich running up and down hills, spending as much time as possible outdoors. He lives with his family in Surrey, UK.

In her role as SVP, Marketing and Communications, Kristen Fellows is responsible for leading the global strategy, creation and execution of marketing and communications programs that support consistent business growth, enhance brand equity and drive customer preference of Choregraph products and services. Kristen joined the organization in 2021 to help establish and grow the marketing function within Choreograph with an eye towards go-to-market strategies, brand messaging, and product positioning.

A student of the industry with more than 15 years of marketing, media and technology experience, Kristen brings a varied perspective, having held roles at agencies, publishers, and technology platforms. She comes to the role from leadership positions in product marketing at Xandr and PubMatic, which she took on after developing sales strategy and solutions at The Huffington Post and AOL.

As Global Chief Operating Officer of Choreograph, Jason leads the vision and design of Choreoraph’s operating model and overall transformation program. This includes building an operating framework that enables globally-led functions to seamlessly integrate with regional teams, strengthening both client and partner relationships. As well, Jason is tasked with identifying and implementing a data-led service portfolio that is simplified and client-centric, fostering cooperation across WPP to further serve clients.

His role as Global COO is informed by diverse C-level achievements at other WPP entities, including his latest stint as North America CEO for Essence, and as President and Client Partner for Target before that. He was founder and CEO of Gain Theory, an analytics company, and CIO of Maxus. His early career included growth positions at Ernst & Young and Johnson & Johnson. As a career mentor, he encourages professional development and organizations that value individual contributions and inclusion.

Harrison, who resides in his native Minnesota, places a high priority on achieving a healthy work/life balance and spending time with his kids on family trips. He’s serious about tennis, golf, and supporting his active young children. An early job at an art house theater gave him an appreciation for visual storytelling and independent film, that continues today.

Christine Labib is the Global Chief Commercial Officer at Choreograph, leading the commercialization journey of Choreograph offerings, from discovery and proposal to contract and delivery. A tactful negotiator, Labib brings a wealth of experience in serving a diverse array of global clients. She has thrived in the space where finance professionals strategically address client business objectives. Her strength lies in driving commercial and contractual negotiations with procurement, always focusing on sustainable growth.

In her most recent role as the Global Commercial Lead for The Pharm, a dedicated agency serving Walgreens Boots Alliance (WBA) within the WPP network, Labib witnessed firsthand the transformative potential of Choreograph solutions. Prior to joining WPP, she held progressively valued commercial leadership positions at Publicis Group.

Her active lifestyle finds expression through a love for volleyball. Off the court, Labib keeps up with a wide range of podcasts, with a keen ear on discussions around diversity and equality. Her French and Egyptian heritage adds depth to her global perspective. Currently residing in London with her daughter, she has previously called Switzerland and Germany home.

Adam Little is Choreograph’s Chief Financial Officer (CFO). He previously served as EVP, Global Finance at Essence, where he worked with global and regional executive teams on financial management and strategic business planning of the agency, with oversight of forecasting, reporting, variance analysis, and scenario analysis. Adam established Essence’s global client finance practice and led the financial relationship with Google, the agency’s largest client. Adam supported the integration of Essence and GroupM and assisted with transitions when the Wavemaker merger brought Maxus/MEC clients to Essence.

Prior to his work at Essence, Adam worked in large multinational corporations in the UK and Australia in roles covering financial and commercial management, FP&A, investor relations, tax, and internal controls

As Global Chief People Officer, Jen Klaus leads Choreograph’s talent function, with a focus on organizational effectiveness, DEI and learning & experience. As part of her role in driving the company’s global talent strategy, Jen is dedicated to delivering a best-in-class talent partnership with Choreograph’s people to increase business results, while also building and sustaining a culture that supports diversity and inclusion across the organization.

Jen joins Choreograph from the GroupM/WPP organization holding prior roles within Talent leadership, most recently as the SVP, Chief Talent Officer for the Americas at Essence Global. She brings depth of multifaceted talent experience with over 20 years of experience working with a diverse portfolio of employee populations, client teams and leaders.